Mockup and Content Strategy Project

Owala US

Owala is an American water bottle brand that strives to support those on the go. Whether you are active or want to hydrate at work or home, Owala provides several drink vessels that include free-sip technology.

All products mentioned and their images belong solely to the Owala brand. This project provides a look into what I could do for the brand and what strategies I would apply to their content.

Mockup Posts – Cosmic Collection

Owala launched a collection of cosmic-inspired drinkware in collaboration with NASA. All ads have been created by me, using images of existing Owala products. The graphics were made using Adobe Express and Adobe Photoshop.

Instagram Ad Copy 1:

“Houston, we have a new collection! 🚀 Mission Accomplished has just landed on our website — the perfect FreeSip bottle for aspiring astronauts and space geeks. Shop our #CosmicCollection at owalalife.com!”

Instagram Ad Copy 2:

“Gravity won’t keep you down. Our FreeSip technology defies standard water bottle spouts with our built-in straw. Whether you’re sipping casually or orbiting around the universe, there’s no need to worry about spills or leaks. 👽 Shop our #CosmicCollection at owalalife.com!”

Instagram Ad Copy 3:

“NEPTUNE is in sight. 🔭 On 3/12, our leakproof FreeSip bottle will be available in a limited edition GLOW IN THE DARK style. Use the code GLOW to get free shipping at checkout while supplies last!”